HI: Spotlight

Our blog shines a spotlight on different topics of interest to our community, including how we approach questions from clients, research tips and tricks, celebrating HelloInfo milestones, and more!

HelloHelp! How is my competitor pricing their product or service?

Pricing B2B products and services is no easy task, which is why many companies look to understand what their competitors charge.

HelloHow? Learn how to create impactful sales battlecards

There’s no shortage of information out there about creating battlecards. Use our guide to create impactful sales battlecards to arm your sales team with competitive insights.

HelloHow? Making the most out of Google for CI research

When I was first introduced to Google’s search engine (way way back in 2004), all my peers and teachers at library school said it was no good for business-related research. They insisted databases like Factiva, ProQuest, or Dialog were the only way to go.   Times...
HelloHow? Product benchmarking analysis

HelloHow? Product benchmarking analysis

Most businesses set goals to grow revenues, increase quality, decrease costs, and turn a profit. One of the ways companies achieve these goals is to measure the quality and performance of their products. Sounds like a solid approach, right? Not quite. These...

HelloHelp! How is my competitor pricing their product or service?

HelloHelp! How is my competitor pricing their product or service?

“Sorry, you’re way out of our budget for this year,” says one prospect. “Your competitor is WAY cheaper” says another. “They threw in a year of free customer support!” says a third. Again and again, your company loses potential sales over pricing. How is it even...

HelloHow? Data visualization for qualitative research

HelloHow? Data visualization for qualitative research

At work we all come up against tasks that seem daunting, and make us wonder where we should start. Let’s say you are asked to take 30 qualitative interviews and turn them into a digestible, visually appealing presentation. How are you going to do that? Maybe you have...

HelloHow? Uncovering competitive innovation at conferences

HelloHow? Uncovering competitive innovation at conferences

Fall is just around the corner, which means that Conference Season is too! And while the world continues navigating Covid-19, industries are meeting virtually and in person to share thought leadership, innovation, and more. At HelloInfo, we are looking forward to...

HelloHow? Close more deals with prospect intelligence

HelloHow? Close more deals with prospect intelligence

There are a variety of ways that external research can support a sales team. As we shared in a recent blog post a very common, and very popular option are battlecards. Here we will dive into another sales enablement tool for consideration in an intelligence program:...

Say Hello to Kate!

Say Hello to Kate!

HelloInfo is proud and excited to announce that we have a new team member joining us. Kate McGillivray, a seasoned strategic intelligence professional, is joining HelloInfo as a Senior Consultant.   Kate has extensive...

HelloHow? Learn how to create impactful sales battlecards

HelloHow? Learn how to create impactful sales battlecards

Have you ever Googled “competitor battlecards”? Mixed in with the many explainer articles are 100's of companies who support the creation of battlecards.   At HelloInfo, we understand the power of thorough, approachable, and actionable research, organized into a...

HelloHelp! How should we develop our products to stay competitive?

HelloHelp! How should we develop our products to stay competitive?

If your company is like others, every day brings new questions that need to be tackled to inform tactical and strategic objectives. At HelloInfo, we are often brought into this process to help provide answers. HelloHelp is our recurring blog series in which we discuss...