HI: Spotlight

Our blog shines a spotlight on different topics of interest to our community, including how we approach questions from clients, research tips and tricks, celebrating HelloInfo milestones, and more!

Word clouds: The great debate

Doing a quick Google search on the topic of word clouds results in some very negative blog posts such as “Word Clouds are Lame,” “Why Word Clouds Harm Insights,” and “The Problem with Word Clouds.” This negativity is absolutely warranted – word clouds are very limited...

Stay on top of market developments with Analytical Newsletters

While much of what we do at HelloInfo is focused on supporting clients’ questions to help inform strategic decisions at a point in time, there are also ways we can support teams to keep apprised of ongoing competitor and market developments. HelloInfo's Analytical...

Using radar charts effectively

Have you ever been asked to compare multiple competitors, across multiple criteria? Perhaps you have needed to compare multiple products across varying functionalities. Radar charts, otherwise known as spider charts, can be useful tools for visualizing this type of...
Say Hello to Violeta!

Say Hello to Violeta!

HelloInfo is continuing on its exciting start to 2024 by announcing yet another powerful addition to our team! Our newest Consultant is Violeta, who has 10+ years of experience in leading primary and secondary research initiatives in the nonprofit sector. Violeta has...

Hello, 2024!

Hello, 2024!

It has been a busy start to 2024 for the HelloInfo team with new projects being kicked-off and many others wrapping up. And so, within all the New Year fervor we have paused and taken a quiet moment to reflect on 2023. It only seems like yesterday that the idea...

Say Hello to Bernie!

Say Hello to Bernie!

HelloInfo is proud and excited to announce that we have added a new member to the team! Bernie has over 17 years of experience in market intelligence and has joined HelloInfo as a Senior Consultant. He has extensive experience in setting-up and managing intelligence...

My experience as an Analyst at HelloInfo

My experience as an Analyst at HelloInfo

All good things must come to an end, and at HelloInfo, we proudly support our colleagues in all their life transitions. Our Analyst Matthew is headed to work in research security at the University of Calgary, and we are proud to have been a part of his career growth....

Say Hello to Nancy!

Say Hello to Nancy!

HelloInfo is proud and excited to announce that we have added a new member to the team! Nancy has over 6 years of experience in market intelligence and has joined HelloInfo as a Consultant. She has primarily worked with B2B technology customers delivering research...

We say Hello to Regina!

We say Hello to Regina!

June is one of our favorite months at HelloInfo, and that's because we have made it our tradition to hold an annual company onsite this time every year! The purpose of the onsite meeting is to connect as a team, bridge the virtual gap (we are a 100% remote company),...

What does HelloInfo do?

What does HelloInfo do?

Maybe you’ve seen our blogs, maybe you’ve had a peek at our website. Perhaps you’ve caught Tanya or Nicolle posting on LinkedIn, or seen one their presentations at AIIP’s 2022 conference or with the SLA’s Competitive Intelligence Community. But because our work is so...

A day in the life of an Analyst at HelloInfo

A day in the life of an Analyst at HelloInfo

Chances are, you know an Analyst, have met one, or have noticed one talking on television, being interviewed in newspapers, or authoring articles in industry sources online. Individuals can be Business Analysts, Systems Analysts, Data Analysts, Financial Analysts,...

Level up your SWOT – consider TOWS instead!

Level up your SWOT – consider TOWS instead!

Whether you are a small start-up or a corporate enterprise, strategic research and intelligence can support your company in maintaining market competitiveness and reaching long-term objectives. There are several intuitive frameworks that are useful to support your...

How to implement a Blue Ocean Strategy

How to implement a Blue Ocean Strategy

When competition in a market is fierce, it can be difficult to differentiate your company. When this happens, companies often consider tweaking their products and/or establishing new markets in an attempt to create new demand and open up opportunities. This strategy...

Using Porter’s Five Forces in strategy development

Using Porter’s Five Forces in strategy development

When surveying an industry, it can be difficult to understand where to start, and what to focus on. The Porter’s Five Forces framework is a useful macro framework that can be used to develop corporate strategy within an industry. This framework helps companies...

Word clouds: The great debate

Word clouds: The great debate

Doing a quick Google search on the topic of word clouds results in some very negative blog posts such as “Word Clouds are Lame,” “Why Word Clouds Harm Insights,” and “The Problem with Word Clouds.” This negativity is absolutely warranted – word clouds are very limited...

PESTEL Analysis for strategic planning

PESTEL Analysis for strategic planning

How should we plan for the future? In which country should we invest? Which country poses the highest risk to our business? These are only some of the questions that a PESTEL analysis framework can answer. Related closely to a PEST analysis or a STEEP analysis, the...

Deploying a Counter-CI strategy

Deploying a Counter-CI strategy

Competitive Intelligence (CI) is a company’s tool to gain insight into a competitor’s strategy, product, priorities, strengths, and weaknesses. However, CI can also be used by competitors on your own company to allow them to compete more effectively. Defending against...

A day in the life of a Consultant at HelloInfo

A day in the life of a Consultant at HelloInfo

When I am asked what I do for a living, and I reply with “Consultant,” my response is typically met with a friendly, sometimes puzzled nod which is often accompanied by a variety of follow-up questions that require me to provide further insight. To the non-business...