HI: Spotlight
Our blog shines a spotlight on different topics of interest to our community, including how we approach questions from clients, research tips and tricks, celebrating HelloInfo milestones, and more!
HelloInfo: Actions we are taking to contribute to Indigenous truth and reconciliation
On the first National Day for Truth and Reconciliation, we reflected on and committed to how we—as individuals and as HelloInfo—will support Indigenous communities of Canada. We know we can and should acknowledge and work to reconcile the painful truths of Canada’s...
HelloHow? Product benchmarking analysis
Most businesses set goals to grow revenues, increase quality, decrease costs, and turn a profit. One of the ways companies achieve these goals is to measure the quality and performance of their products. Sounds like a solid approach, right? Not quite. These...
HelloHelp! How is my competitor pricing their product or service?
“Sorry, you’re way out of our budget for this year,” says one prospect. “Your competitor is WAY cheaper” says another. “They threw in a year of free customer support!” says a third. Again and again, your company loses potential sales over pricing. How is it even...
HelloHow? Take your sales enablement program to the next level with win/loss analysis
As we have discussed in previous blog posts, there are a variety of ways that external research and analysis can support a sales team. For example, prospect intelligence can assist in identifying potential customers to target. Further, when contact has been made and a...
HelloHow? Data visualization for qualitative research
At work we all come up against tasks that seem daunting, and make us wonder where we should start. Let’s say you are asked to take 30 qualitative interviews and turn them into a digestible, visually appealing presentation. How are you going to do that? Maybe you have...
HelloHow? Uncovering competitive innovation at conferences
Fall is just around the corner, which means that Conference Season is too! And while the world continues navigating Covid-19, industries are meeting virtually and in person to share thought leadership, innovation, and more. At HelloInfo, we are looking forward to...
HelloHow? Close more deals with prospect intelligence
There are a variety of ways that external research can support a sales team. As we shared in a recent blog post a very common, and very popular option are battlecards. Here we will dive into another sales enablement tool for consideration in an intelligence program:...
Say Hello to Kate!
HelloInfo is proud and excited to announce that we have a new team member joining us. Kate McGillivray, a seasoned strategic intelligence professional, is joining HelloInfo as a Senior Consultant. Kate has extensive...
HelloHow? Learn how to create impactful sales battlecards
Have you ever Googled “competitor battlecards”? Mixed in with the many explainer articles are 100's of companies who support the creation of battlecards. At HelloInfo, we understand the power of thorough, approachable, and actionable research, organized into a...
HelloHelp! How should we develop our products to stay competitive?
If your company is like others, every day brings new questions that need to be tackled to inform tactical and strategic objectives. At HelloInfo, we are often brought into this process to help provide answers. HelloHelp is our recurring blog series in which we discuss...