HI: Spotlight

Our blog shines a spotlight on different topics of interest to our community, including how we approach questions from clients, research tips and tricks, celebrating HelloInfo milestones, and more!

Using heat maps for qualitative data visualization

Many professionals, including engineers, doctors, marketers, and researchers, utilize heat maps to visualize data sets and turn them into comprehensive, actionable takeaways. As part of our series on qualitative data visualization, dive in with us as we explore this...

Level up your launches with product benchmarking analysis

Product benchmarking can help your company become more competitive by improving feature sets and customer satisfaction levels, understanding relative price position, and gaining strategic advantage.

A day in the life of a Consultant at HelloInfo

When I am asked what I do for a living, and I reply with “Consultant,” my response is typically met with a friendly, sometimes puzzled nod which is often accompanied by a variety of follow-up questions that require me to provide further insight. To the non-business...
Usability testing helps beat competition

Usability testing helps beat competition

Usability testing (sometimes referred to as user testing) is a key research method in UX research and is a crucial part of a product’s design process. Its focus is on observing real users as they interact with a product and gathering their feedback to identify any...

The three most common user personas

The three most common user personas

As we learned in the previous post, "What are user personas, and why are they important?", personas are used to orient design, development, marketing, sales, and strategy teams to the user experience so they can deeply understand their customer set. Although there are...

What are user personas, and why are they important?

What are user personas, and why are they important?

Companies offering products or services must gain a deep understanding of their customers to design offerings that meet their needs, inspire purchases, and also align with strategic planning and product development. To effectively communicate the customer profile...

HelloInfo for UX

HelloInfo for UX

UX research is an important step in the product development process that helps ensure a product launch, or product update, will be a success. It is a fundamental component of a user-centered design strategy and is integral to creating successful software...

Enhance your competitiveness with State of the Market reports

Enhance your competitiveness with State of the Market reports

Clients will often come to HelloInfo with little understanding of their competitive landscape, their market, and how these shift over time. This may be because they are moving into a new business area, their space is changing rapidly, their competitors are private...

How remote work helps us help you

How remote work helps us help you

As you sit down to read this blog post (thank you!), where are you? Are you at the company office? Are you in your home office? How do you feel, wherever you are? At HelloInfo, we are most often working remotely and have many thoughts to share on this style of...

How not to mislead with data visualization

How not to mislead with data visualization

Data visualization is a powerful way to communicate data, particularly when conveying complex information. As such, those who produce data visualizations should follow Spider-Man’s example and embrace that “with great power comes great responsibility.” Poorly executed...

HelloInfo’s dynamic research cycle

HelloInfo’s dynamic research cycle

Did you know that HelloInfo's project management approach is one of our key differentiators? Our Project Managers are seasoned experts at managing client engagements, thanks to years of experience and impeccable people skills. We implement a dynamic intelligence...

Types of competitors to watch

Types of competitors to watch

There are many factors that impact the way a business operates, with the competitive landscape being one of the most important. To compete effectively and to maintain a strong market position, it is essential to identify and regularly monitor your competition. This...

A glimpse at HelloInfo in action: Pricing competitive intelligence

A glimpse at HelloInfo in action: Pricing competitive intelligence

Here at HelloInfo, we work hard to support our client needs. This week we are looking at work we have done in the Financial Services sector. Client and product names have been anonymized for competitive privacy purposes. As a global leader in Financial Technology...

We say Hello to Halifax! 

We say Hello to Halifax! 

The HelloInfo team continued our annual tradition of holding a company onsite to kick off the summer. This June we embarked on a trip to the maritime city of Halifax, Nova Scotia! We discussed our strategy for the next few years, launched a new employee peer review...

Say Hello to Kyla!

Say Hello to Kyla!

We are thrilled to announce a new addition to our team at HelloInfo!   Please join us in welcoming Kyla, a seasoned market and competitive intelligence professional with 7 years of experience, who is joining us as a Consultant.  Kyla brings extensive expertise in...

HelloInfo’s Enterprise-sized perspective on diversity 

HelloInfo’s Enterprise-sized perspective on diversity 

If you’ve been following along with our success at HelloInfo, you have surely seen us tout the fact that we are proudly women-owned. As a certified member of WBE Canada, we have been attending events and writing extensively about how important it is for corporations...

What is the role of social media in competitive intelligence?

What is the role of social media in competitive intelligence?

Here at HelloInfo we’ve had an ongoing debate on how much we can learn from competitor social media channels. Most of us have been in the competitive intelligence (CI) space for a decade or more, and have seen the social media monitoring hype cycle play out. Today we...

Using AlphaSense as a key tool for Competitive Intelligence

Using AlphaSense as a key tool for Competitive Intelligence

Here at HelloInfo, we pride ourselves on our research techniques. Many of us have a background in Library and Information Science and are experts in obtaining insights via primary and secondary research methodologies. While there are many tools we deploy in our...

Say Hello to Violeta!

Say Hello to Violeta!

HelloInfo is continuing on its exciting start to 2024 by announcing yet another powerful addition to our team! Our newest Consultant is Violeta, who has 10+ years of experience in leading primary and secondary research initiatives in the nonprofit sector. Violeta has...

Hello, 2024!

Hello, 2024!

It has been a busy start to 2024 for the HelloInfo team with new projects being kicked-off and many others wrapping up. And so, within all the New Year fervor we have paused and taken a quiet moment to reflect on 2023. It only seems like yesterday that the idea...

Say Hello to Bernie!

Say Hello to Bernie!

HelloInfo is proud and excited to announce that we have added a new member to the team! Bernie has over 17 years of experience in market intelligence and has joined HelloInfo as a Senior Consultant. He has extensive experience in setting-up and managing intelligence...