HI: Spotlight

Great news! Alex Cavanagh has come onboard and brings a sharp mix of business smarts, strategy, and operational know-how across the technology, consumer goods, food & beverage, manufacturing, and service industries. With a strong focus on competitive positioning...

In research, selecting the right methodology is essential for gathering meaningful insights and meeting objectives. At HelloInfo, we frequently combine two popular approaches when designing research initiatives: surveys and in-depth interviews. Each plays a distinct...

Product Marketing Managers (PMMs) are true multitaskers, sitting at the crossroads of product, sales, and marketing. Their mission? To turn complex products and features into clear, compelling, market-ready campaigns. But doing that takes more than...

In this age of artificial intelligence, the importance of evaluating online information sources cannot be overstated, especially in strategic research engagements where accuracy and reliability are paramount. At HelloInfo, we ensure that sources are credible and...

Usability testing (sometimes referred to as user testing) is a key research method in UX research and is a crucial part of a product’s design process. Its focus is on observing real users as they interact with a product and gathering their feedback to identify any...

As we learned in the previous post, "What are user personas, and why are they important?", personas are used to orient design, development, marketing, sales, and strategy teams to the user experience so they can deeply understand their customer set. Although there are...

Companies offering products or services must gain a deep understanding of their customers to design offerings that meet their needs, inspire purchases, and also align with strategic planning and product development. To effectively communicate the customer profile...

UX research is an important step in the product development process that helps ensure a product launch, or product update, will be a success. It is a fundamental component of a user-centered design strategy and is integral to creating successful software...

Clients will often come to HelloInfo with little understanding of their competitive landscape, their market, and how these shift over time. This may be because they are moving into a new business area, their space is changing rapidly, their competitors are private...

As you sit down to read this blog post (thank you!), where are you? Are you at the company office? Are you in your home office? How do you feel, wherever you are? At HelloInfo, we are most often working remotely and have many thoughts to share on this style of...

Did you know that HelloInfo's project management approach is one of our key differentiators? Our Project Managers are seasoned experts at managing client engagements, thanks to years of experience and impeccable people skills. We implement a dynamic intelligence...

There are many factors that impact the way a business operates, with the competitive landscape being one of the most important. To compete effectively and to maintain a strong market position, it is essential to identify and regularly monitor your competition. This...

Here at HelloInfo, we work hard to support our client needs. This week we are looking at work we have done in the Financial Services sector. Client and product names have been anonymized for competitive privacy purposes. As a global leader in Financial Technology...

“So, what do you for living?” asked my dentist at my latest checkup, while removing his inspection mirror from my mouth to allow me to answer. “I am a consultant specializing in market and competitive intelligence” I answered proudly. “Oh, so you are a market...

Here at HelloInfo we’ve had an ongoing debate on how much we can learn from competitor social media channels. Most of us have been in the competitive intelligence (CI) space for a decade or more, and have seen the social media monitoring hype cycle play out. Today we...