HI: Spotlight

Our blog shines a spotlight on different topics of interest to our community, including how we approach questions from clients, research tips and tricks, celebrating HelloInfo milestones, and more!

Using customer journey maps for qualitative data visualization

Have you ever wished that you could walk a mile in your customer’s shoes? Imagine how much insight you could gain if you had a step-by-step overview of a customer’s use of your product. While you might not literally be able to walk a mile in their shoes, you can do...

Deploying a Counter-CI strategy

Competitive Intelligence (CI) is a company’s tool to gain insight into a competitor’s strategy, product, priorities, strengths, and weaknesses. However, CI can also be used by competitors on your own company to allow them to compete more effectively. Defending against...

Stay on top of market developments with Analytical Newsletters

While much of what we do at HelloInfo is focused on supporting clients’ questions to help inform strategic decisions at a point in time, there are also ways we can support teams to keep apprised of ongoing competitor and market developments. HelloInfo's Analytical...
A glimpse at HelloInfo in action: Pricing competitive intelligence

A glimpse at HelloInfo in action: Pricing competitive intelligence

Here at HelloInfo, we work hard to support our client needs. This week we are looking at work we have done in the Financial Services sector. Client and product names have been anonymized for competitive privacy purposes. As a global leader in Financial Technology...

We say Hello to Halifax! 

We say Hello to Halifax! 

The HelloInfo team continued our annual tradition of holding a company onsite to kick off the summer. This June we embarked on a trip to the maritime city of Halifax, Nova Scotia! We discussed our strategy for the next few years, launched a new employee peer review...

Say Hello to Kyla!

Say Hello to Kyla!

We are thrilled to announce a new addition to our team at HelloInfo!   Please join us in welcoming Kyla, a seasoned market and competitive intelligence professional with 7 years of experience, who is joining us as a Consultant.  Kyla brings extensive expertise in...

HelloInfo’s Enterprise-sized perspective on diversity 

HelloInfo’s Enterprise-sized perspective on diversity 

If you’ve been following along with our success at HelloInfo, you have surely seen us tout the fact that we are proudly women-owned. As a certified member of WBE Canada, we have been attending events and writing extensively about how important it is for corporations...

What is the role of social media in competitive intelligence?

What is the role of social media in competitive intelligence?

Here at HelloInfo we’ve had an ongoing debate on how much we can learn from competitor social media channels. Most of us have been in the competitive intelligence (CI) space for a decade or more, and have seen the social media monitoring hype cycle play out. Today we...

Using AlphaSense as a key tool for Competitive Intelligence

Using AlphaSense as a key tool for Competitive Intelligence

Here at HelloInfo, we pride ourselves on our research techniques. Many of us have a background in Library and Information Science and are experts in obtaining insights via primary and secondary research methodologies. While there are many tools we deploy in our...

Say Hello to Violeta!

Say Hello to Violeta!

HelloInfo is continuing on its exciting start to 2024 by announcing yet another powerful addition to our team! Our newest Consultant is Violeta, who has 10+ years of experience in leading primary and secondary research initiatives in the nonprofit sector. Violeta has...

Hello, 2024!

Hello, 2024!

It has been a busy start to 2024 for the HelloInfo team with new projects being kicked-off and many others wrapping up. And so, within all the New Year fervor we have paused and taken a quiet moment to reflect on 2023. It only seems like yesterday that the idea...

Say Hello to Bernie!

Say Hello to Bernie!

HelloInfo is proud and excited to announce that we have added a new member to the team! Bernie has over 17 years of experience in market intelligence and has joined HelloInfo as a Senior Consultant. He has extensive experience in setting-up and managing intelligence...

My experience as an Analyst at HelloInfo

My experience as an Analyst at HelloInfo

All good things must come to an end, and at HelloInfo, we proudly support our colleagues in all their life transitions. Our Analyst Matthew is headed to work in research security at the University of Calgary, and we are proud to have been a part of his career growth....

Say Hello to Nancy!

Say Hello to Nancy!

HelloInfo is proud and excited to announce that we have added a new member to the team! Nancy has over 6 years of experience in market intelligence and has joined HelloInfo as a Consultant. She has primarily worked with B2B technology customers delivering research...

We say Hello to Regina!

We say Hello to Regina!

June is one of our favorite months at HelloInfo, and that's because we have made it our tradition to hold an annual company onsite this time every year! The purpose of the onsite meeting is to connect as a team, bridge the virtual gap (we are a 100% remote company),...

What does HelloInfo do?

What does HelloInfo do?

Maybe you’ve seen our blogs, maybe you’ve had a peek at our website. Perhaps you’ve caught Tanya or Nicolle posting on LinkedIn, or seen one their presentations at AIIP’s 2022 conference or with the SLA’s Competitive Intelligence Community. But because our work is so...

A day in the life of an Analyst at HelloInfo

A day in the life of an Analyst at HelloInfo

Chances are, you know an Analyst, have met one, or have noticed one talking on television, being interviewed in newspapers, or authoring articles in industry sources online. Individuals can be Business Analysts, Systems Analysts, Data Analysts, Financial Analysts,...

Level up your SWOT – consider TOWS instead!

Level up your SWOT – consider TOWS instead!

Whether you are a small start-up or a corporate enterprise, strategic research and intelligence can support your company in maintaining market competitiveness and reaching long-term objectives. There are several intuitive frameworks that are useful to support your...

How to implement a Blue Ocean Strategy

How to implement a Blue Ocean Strategy

When competition in a market is fierce, it can be difficult to differentiate your company. When this happens, companies often consider tweaking their products and/or establishing new markets in an attempt to create new demand and open up opportunities. This strategy...

Using Porter’s Five Forces in strategy development

Using Porter’s Five Forces in strategy development

When surveying an industry, it can be difficult to understand where to start, and what to focus on. The Porter’s Five Forces framework is a useful macro framework that can be used to develop corporate strategy within an industry. This framework helps companies...

Word clouds: The great debate

Word clouds: The great debate

Doing a quick Google search on the topic of word clouds results in some very negative blog posts such as “Word Clouds are Lame,” “Why Word Clouds Harm Insights,” and “The Problem with Word Clouds.” This negativity is absolutely warranted – word clouds are very limited...