HI: Spotlight

Our blog shines a spotlight on different topics of interest to our community, including how we approach questions from clients, research tips and tricks, celebrating HelloInfo milestones, and more!

HelloHow? The importance of competitor analysis

Competitor analysis can help your company enhance your business strategy, benchmark your growth, out-perform your competitors and gain a competitive edge over others in your industry.

HelloHow? Product benchmarking analysis

Product benchmarking can help your company become more competitive by improving feature sets and customer satisfaction levels, understanding relative price position, and gaining strategic advantage.

HelloHelp! How should we develop our products to stay competitive?

Research is an essential step in product development. HelloInfo can support you by getting actionintelligence from your competitor’s product roadmaps.

Say Hello to Miya!

Say Hello to Miya!

HelloInfo is proud and excited to announce that we have a new team member joining us! Miya has over 3 years of experience in the both the public and private sectors, conducting research, analyzing policy and leading research teams. Miya is...

Thank you to our co-op student, Rachael MacIntosh-Douglas

Thank you to our co-op student, Rachael MacIntosh-Douglas

HelloInfo is committed to providing learning opportunities for students and others looking to enter the workforce. For the fall school term (September – December) we had a co-op student join our team. We enjoyed having Rachael on our team and appreciate her...

Fun and inspiration at the 2021 WBE Conference

Fun and inspiration at the 2021 WBE Conference

Did you know that less than 5% of corporate and government contracts are awarded to women-owned businesses? This past week, the core HelloInfo team was fortunate to attend and exhibit at the 2021 Women Business Enterprises (WBE) Conference, aptly titled Moving Forward...

HelloHow? The importance of competitor analysis

HelloHow? The importance of competitor analysis

Unless you can say confidently that you know your competitor's next move, and how they may react to your strategic decisions, you should be conducting competitor analysis. Competitor analysis is when an organization identifies their key competitors and assesses their...

HelloHow? Product benchmarking analysis

HelloHow? Product benchmarking analysis

Most businesses set goals to grow revenues, increase quality, decrease costs, and turn a profit. One of the ways companies achieve these goals is to measure the quality and performance of their products. Sounds like a solid approach, right? Not quite. These...

HelloHelp! How is my competitor pricing their product or service?

HelloHelp! How is my competitor pricing their product or service?

“Sorry, you’re way out of our budget for this year,” says one prospect. “Your competitor is WAY cheaper” says another. “They threw in a year of free customer support!” says a third. Again and again, your company loses potential sales over pricing. How is it even...

HelloHow? Data visualization for qualitative research

HelloHow? Data visualization for qualitative research

At work we all come up against tasks that seem daunting, and make us wonder where we should start. Let’s say you are asked to take 30 qualitative interviews and turn them into a digestible, visually appealing presentation. How are you going to do that? Maybe you have...