HI: Spotlight
Our blog shines a spotlight on different topics of interest to our community, including how we approach questions from clients, research tips and tricks, celebrating HelloInfo milestones, and more!
Say Hello to Miya!
HelloInfo is proud and excited to announce that we have a new team member joining us! Miya has over 3 years of experience in the both the public and private sectors, conducting research, analyzing policy and leading research teams. Miya is...
Thank you to our co-op student, Rachael MacIntosh-Douglas
HelloInfo is committed to providing learning opportunities for students and others looking to enter the workforce. For the fall school term (September – December) we had a co-op student join our team. We enjoyed having Rachael on our team and appreciate her...
HelloHow? Conduct impactful needs assessments for strategic research projects
If your company has questions that it needs to have answered, looking to your competitors or customers for insights is often a great start. However, it may be daunting to know where to begin, which is why beginning with a needs assessment (also referred to as a needs...
Fun and inspiration at the 2021 WBE Conference
Did you know that less than 5% of corporate and government contracts are awarded to women-owned businesses? This past week, the core HelloInfo team was fortunate to attend and exhibit at the 2021 Women Business Enterprises (WBE) Conference, aptly titled Moving Forward...
HelloHow? The importance of competitor analysis
Unless you can say confidently that you know your competitor's next move, and how they may react to your strategic decisions, you should be conducting competitor analysis. Competitor analysis is when an organization identifies their key competitors and assesses their...
HelloInfo: Actions we are taking to contribute to Indigenous truth and reconciliation
On the first National Day for Truth and Reconciliation, we reflected on and committed to how we—as individuals and as HelloInfo—will support Indigenous communities of Canada. We know we can and should acknowledge and work to reconcile the painful truths of Canada’s...
HelloHow? Product benchmarking analysis
Most businesses set goals to grow revenues, increase quality, decrease costs, and turn a profit. One of the ways companies achieve these goals is to measure the quality and performance of their products. Sounds like a solid approach, right? Not quite. These...
HelloHelp! How is my competitor pricing their product or service?
“Sorry, you’re way out of our budget for this year,” says one prospect. “Your competitor is WAY cheaper” says another. “They threw in a year of free customer support!” says a third. Again and again, your company loses potential sales over pricing. How is it even...
HelloHow? Take your sales enablement program to the next level with win/loss analysis
As we have discussed in previous blog posts, there are a variety of ways that external research and analysis can support a sales team. For example, prospect intelligence can assist in identifying potential customers to target. Further, when contact has been made and a...
HelloHow? Data visualization for qualitative research
At work we all come up against tasks that seem daunting, and make us wonder where we should start. Let’s say you are asked to take 30 qualitative interviews and turn them into a digestible, visually appealing presentation. How are you going to do that? Maybe you have...