HI: Spotlight

Our blog shines a spotlight on different topics of interest to our community, including how we approach questions from clients, research tips and tricks, celebrating HelloInfo milestones, and more!

HelloHow? Using a competitor’s website to support intelligence projects 

Competitive intelligence research can be an overwhelming endeavor, with many possible research avenues to explore and countless sources to potentially use. When undertaking a competitive intelligence research project, a great place to start is a competitor’s own website.

HelloHow? Take your sales enablement program to the next level with win/loss analysis

Win/loss intelligence is an integral part of any sales enablement program that can help you understand your customers, competitors and your market.

HelloHelp! How is my competitor pricing their product or service?

Pricing B2B products and services is no easy task, which is why many companies look to understand what their competitors charge.

Say Hello to Irida! 

Say Hello to Irida! 

HelloInfo is proud and excited to announce that we have a new team member joining us.  With 8+ years of extensive experience in market intelligence and strategy, Irida Koco is joining HelloInfo as a Senior Consultant. She has worked primarily with B2B customers,...

HelloHow? What is a bubble chart and how do I use one?

HelloHow? What is a bubble chart and how do I use one?

When asked to list examples of traditional charts and graphs, most people will name bar, line or pie charts. Rarely do people list radar charts, histograms, or bubble charts, but these types of charts can be exceptionally useful when needing to visualize data with...

HelloHow? The love / hate relationship with pie charts

HelloHow? The love / hate relationship with pie charts

Introduced in 1801 by Scottish engineer, William Playfair, pie charts are a very common, but controversial way to visualize data. While pie charts are often depicted as simple and easy to create statistical tools the pie chart has become a divisive tool that many...

HelloHow? War Gaming as a tool to predict competitor actions

HelloHow? War Gaming as a tool to predict competitor actions

In a competitive marketplace, knowing your competition’s next move can give your organization an advantage. War gaming is an effective means to establish how your competitors will react to changes in the market. When conducted properly war gaming can deliver insights...

HelloHow? Using heat maps for qualitative data visualization

HelloHow? Using heat maps for qualitative data visualization

Many professionals, including engineers, doctors, marketers, and researchers, utilize heat maps to visualize data sets and turn them into comprehensive, actionable takeaways. As part of our series on qualitative data visualization, dive in with us as we explore this...

HelloHow? Using infographics for qualitative data visualization

HelloHow? Using infographics for qualitative data visualization

At some point in our professional or academic lives we have all sat through a presentation where the speaker shows a PowerPoint deck with nothing but block text on every slide. By the time the speaker reaches the third slide, most of the audiences’ attention spans...

HelloHow? Using Venn diagrams for qualitative data visualization

HelloHow? Using Venn diagrams for qualitative data visualization

Presenting data in a comprehensive and compelling way to your audience is a key skill for intelligence professionals. While many clear rules exist for quantitative data analysis, data visualization for qualitative data sets takes more effort and thought to execute...

HelloHow? Sources for competitive intelligence research

HelloHow? Sources for competitive intelligence research

In the Information Age, it is easy to be overwhelmed by the vast quantity of data at your fingertips. The proliferation of open-source information has further contributed to this issue. For anyone conducting research for competitive intelligence this can cause both...

HelloHow? Structured Analytical Techniques (SATs)

HelloHow? Structured Analytical Techniques (SATs)

Structured Analytical Techniques (SATs) are necessary methods for analysts to create better insights that combat inherent biases. The RAND Corporation describes SATs as “methods of organizing and stimulating thinking about intelligence. ” The added rigor and structure...

HelloHow? Compete more effectively in a crowded market

HelloHow? Compete more effectively in a crowded market

“How can I stand out from competitors with a similar product?” is a recurring question for businesses of all sizes as they look to compete more effectively. A new company will want to have a strong impression on its potential buyers, and not blend in with existing...

Say Hello to Matthew!

Say Hello to Matthew!

HelloInfo is proud and excited to announce that we have a new team member joining us! Matthew is a new graduate with a B.A. In History and an M.A. in Intelligence and Security Studies. He has experience researching, analyzing, and writing...

Say Hello to Miya!

Say Hello to Miya!

HelloInfo is proud and excited to announce that we have a new team member joining us! Miya has over 3 years of experience in the both the public and private sectors, conducting research, analyzing policy and leading research teams. Miya is...

Thank you to our co-op student, Rachael MacIntosh-Douglas

Thank you to our co-op student, Rachael MacIntosh-Douglas

HelloInfo is committed to providing learning opportunities for students and others looking to enter the workforce. For the fall school term (September – December) we had a co-op student join our team. We enjoyed having Rachael on our team and appreciate her...

Fun and inspiration at the 2021 WBE Conference

Fun and inspiration at the 2021 WBE Conference

Did you know that less than 5% of corporate and government contracts are awarded to women-owned businesses? This past week, the core HelloInfo team was fortunate to attend and exhibit at the 2021 Women Business Enterprises (WBE) Conference, aptly titled Moving Forward...