Level up your SWOT – consider TOWS instead!

Level up your SWOT – consider TOWS instead!

Whether you are a small start-up or a corporate enterprise, strategic research and intelligence can support your company in maintaining market competitiveness and reaching long-term objectives. There are several intuitive frameworks that are useful to support your...
PESTEL Analysis for strategic planning

PESTEL Analysis for strategic planning

How should we plan for the future? In which country should we invest? Which country poses the highest risk to our business? These are only some of the questions that a PESTEL analysis framework can answer. Related closely to a PEST analysis or a STEEP analysis, the...