by Kate McGillivray | May 12, 2025 | Uncategorized
As we learned in the previous post, “What are user personas, and why are they important?”, personas are used to orient design, development, marketing, sales, and strategy teams to the user experience so they can deeply understand their customer set....
by Kate McGillivray | May 6, 2025 | Uncategorized
Companies offering products or services must gain a deep understanding of their customers to design offerings that meet their needs, inspire purchases, and also align with strategic planning and product development. To effectively communicate the customer profile...
by Kate McGillivray | Aug 8, 2022 | HelloHow
When asked to list examples of traditional charts and graphs, most people will name bar, line or pie charts. Rarely do people list radar charts, histograms, or bubble charts, but these types of charts can be exceptionally useful when needing to visualize data with...
by Kate McGillivray | Jul 7, 2022 | HelloHow
Have you ever wished that you could walk a mile in your customer’s shoes? Imagine how much insight you could gain if you had a step-by-step overview of a customer’s use of your product. While you might not literally be able to walk a mile in their shoes, you can do...
by Kate McGillivray | May 9, 2022 | HelloHow
At some point in our professional or academic lives we have all sat through a presentation where the speaker shows a PowerPoint deck with nothing but block text on every slide. By the time the speaker reaches the third slide, most of the audiences’ attention spans...
