How to implement a Blue Ocean Strategy

How to implement a Blue Ocean Strategy

When competition in a market is fierce, it can be difficult to differentiate your company. When this happens, companies often consider tweaking their products and/or establishing new markets in an attempt to create new demand and open up opportunities. This strategy...
Deploying a Counter-CI strategy

Deploying a Counter-CI strategy

Competitive Intelligence (CI) is a company’s tool to gain insight into a competitor’s strategy, product, priorities, strengths, and weaknesses. However, CI can also be used by competitors on your own company to allow them to compete more effectively. Defending against...