by Rachael MacIntosh | May 30, 2022 | HelloHelp
Competitive intelligence (CI) is the systematic collection and analysis of information on an enterprise’s marketplace from a wide variety of sources, to aid an organization in making informed choices for their future. According to Gartner, “CI business goals may be...
by Rachael MacIntosh | Feb 8, 2022 | HelloHow
Competitive intelligence research can be an overwhelming endeavor in today’s Information Age, with many possible research avenues to explore, and countless sources to potentially use. When undertaking a competitive intelligence research project, a great place to start...
by Rachael MacIntosh | Dec 14, 2021 | HelloHow
If your company has questions that it needs to have answered, looking to your competitors or customers for insights is often a great start. However, it may be daunting to know where to begin, which is why beginning with a needs assessment (also referred to as a needs...
by Rachael MacIntosh | Nov 4, 2021 | HelloHow
Unless you can say confidently that you know your competitor’s next move, and how they may react to your strategic decisions, you should be conducting competitor analysis. Competitor analysis is when an organization identifies their key competitors and assesses...
