Spotlight: HelloHelp

Word clouds: The great debate

Word clouds: The great debate

Doing a quick Google search on the topic of word clouds results in some very negative blog posts such as “Word Clouds are Lame,” “Why Word Clouds Harm Insights,” and “The Problem with Word Clouds.” This negativity is absolutely warranted – word clouds are very limited...

A day in the life of a Consultant at HelloInfo

A day in the life of a Consultant at HelloInfo

When I am asked what I do for a living, and I reply with “Consultant,” my response is typically met with a friendly, sometimes puzzled nod which is often accompanied by a variety of follow-up questions that require me to provide further insight. To the non-business...

How do I ensure I am conducting ethical competitive intelligence?

How do I ensure I am conducting ethical competitive intelligence?

Competitive intelligence (CI) is the systematic collection and analysis of information on an enterprise’s marketplace from a wide variety of sources, to aid an organization in making informed choices for their future. According to Gartner, “CI business goals may be...

How is my competitor pricing their product or service?

How is my competitor pricing their product or service?

“Sorry, you’re way out of our budget for this year,” says one prospect. “Your competitor is WAY cheaper” says another. “They threw in a year of free customer support!” says a third. Again and again, your company loses potential sales over pricing. How is it even...

How should we develop our products to stay competitive?

How should we develop our products to stay competitive?

If your company is like others, every day brings new questions that need to be tackled to inform tactical and strategic objectives. At HelloInfo, we are often brought into this process to help provide answers. HelloHelp is our recurring blog series in which we discuss...

Who are my competitors’ customers?

Who are my competitors’ customers?

If your company is like others, every day brings new questions that need to be tackled to inform tactical and strategic objectives. At HelloInfo, we are often brought into this process to help provide answers. HelloHelp is our recurring blog series in which we discuss...