While much of what we do at HelloInfo is focused on supporting clients’ questions to help inform strategic decisions at a point in time, there are also ways we can support teams to keep apprised of ongoing competitor and market developments. HelloInfo's Analytical...
Spotlight: Solutions
War Gaming as a tool to predict competitor actions
In a competitive marketplace, knowing your competition’s next move can give your organization an advantage. War gaming is an effective means to establish how your competitors will react to changes in the market. When conducted properly war gaming can deliver insights...
Level up your launches with product benchmarking analysis
Most businesses set goals to grow revenues, increase quality, decrease costs, and turn a profit. One of the ways companies achieve these goals is to measure the quality and performance of their products. Sounds like a solid approach, right? Not quite. These...
How is my competitor pricing their product or service?
“Sorry, you’re way out of our budget for this year,” says one prospect. “Your competitor is WAY cheaper” says another. “They threw in a year of free customer support!” says a third. Again and again, your company loses potential sales over pricing. How is it even...
Take your sales enablement program to the next level with win/loss analysis
As we have discussed in previous blog posts, there are a variety of ways that external research and analysis can support a sales team. For example, prospect intelligence can assist in identifying potential customers to target. Further, when contact has been made and a...
Close more deals with prospect intelligence
There are a variety of ways that external research can support a sales team. As we shared in a recent blog post a very common, and very popular option are battlecards. Here we will dive into another sales enablement tool for consideration in an intelligence program:...
Learn how to create impactful competitive battlecards
Enabling sales teams to close more deals is a quick win for any intelligence team. Competitive battlecards are a key component of sales enablement and are a well-used tool when deployed effectively in an organization. At HelloInfo, we understand the power of thorough,...
Who are my competitors’ customers?
If your company is like others, every day brings new questions that need to be tackled to inform tactical and strategic objectives. At HelloInfo, we are often brought into this process to help provide answers. HelloHelp is our recurring blog series in which we discuss...