Spotlight: Uncategorized

What is the role of social media in competitive intelligence?

What is the role of social media in competitive intelligence?

Here at HelloInfo we’ve had an ongoing debate on how much we can learn from competitor social media channels. Most of us have been in the competitive intelligence (CI) space for a decade or more, and have seen the social media monitoring hype cycle play out. Today we...

Using AlphaSense as a key tool for Competitive Intelligence

Using AlphaSense as a key tool for Competitive Intelligence

Here at HelloInfo, we pride ourselves on our research techniques. Many of us have a background in Library and Information Science and are experts in obtaining insights via primary and secondary research methodologies. While there are many tools we deploy in our...

A day in the life of an Analyst at HelloInfo

A day in the life of an Analyst at HelloInfo

Chances are, you know an Analyst, have met one, or have noticed one talking on television, being interviewed in newspapers, or authoring articles in industry sources online. Individuals can be Business Analysts, Systems Analysts, Data Analysts, Financial Analysts,...

Level up your SWOT – consider TOWS instead!

Level up your SWOT – consider TOWS instead!

Whether you are a small start-up or a corporate enterprise, strategic research and intelligence can support your company in maintaining market competitiveness and reaching long-term objectives. There are several intuitive frameworks that are useful to support your...

How to implement a Blue Ocean Strategy

How to implement a Blue Ocean Strategy

When competition in a market is fierce, it can be difficult to differentiate your company. When this happens, companies often consider tweaking their products and/or establishing new markets in an attempt to create new demand and open up opportunities. This strategy...

Using Porter’s Five Forces in strategy development

Using Porter’s Five Forces in strategy development

When surveying an industry, it can be difficult to understand where to start, and what to focus on. The Porter’s Five Forces framework is a useful macro framework that can be used to develop corporate strategy within an industry. This framework helps companies...

Word clouds: The great debate

Word clouds: The great debate

Doing a quick Google search on the topic of word clouds results in some very negative blog posts such as “Word Clouds are Lame,” “Why Word Clouds Harm Insights,” and “The Problem with Word Clouds.” This negativity is absolutely warranted – word clouds are very limited...

PESTEL Analysis for strategic planning

PESTEL Analysis for strategic planning

How should we plan for the future? In which country should we invest? Which country poses the highest risk to our business? These are only some of the questions that a PESTEL analysis framework can answer. Related closely to a PEST analysis or a STEEP analysis, the...

Deploying a Counter-CI strategy

Deploying a Counter-CI strategy

Competitive Intelligence (CI) is a company’s tool to gain insight into a competitor’s strategy, product, priorities, strengths, and weaknesses. However, CI can also be used by competitors on your own company to allow them to compete more effectively. Defending against...

Using Strategic Quadrants for qualitative data visualization

Using Strategic Quadrants for qualitative data visualization

Which opportunity should we prioritize? Which threat poses the greatest risk? What path should we pursue to provide the highest impact? These are the types of questions that are often answered by a Strategic Quadrant. Also commonly known as a “Competitive Matrix,” an...

Level up your launches with product benchmarking analysis

Level up your launches with product benchmarking analysis

Most businesses set goals to grow revenues, increase quality, decrease costs, and turn a profit. One of the ways companies achieve these goals is to measure the quality and performance of their products. Sounds like a solid approach, right? Not quite. These...