Clients will often come to HelloInfo with little understanding of their competitive landscape, their market, and how these shift over time. This may be because they are moving into a new business area, their space is changing rapidly, their competitors are private...
Spotlight: Uncategorized
How remote work helps us help you
As you sit down to read this blog post (thank you!), where are you? Are you at the company office? Are you in your home office? How do you feel, wherever you are? At HelloInfo, we are most often working remotely and have many thoughts to share on this style of...
HelloInfo’s dynamic research cycle
Did you know that HelloInfo's project management approach is one of our key differentiators? Our Project Managers are seasoned experts at managing client engagements, thanks to years of experience and impeccable people skills. We implement a dynamic intelligence...
Types of competitors to watch
There are many factors that impact the way a business operates, with the competitive landscape being one of the most important. To compete effectively and to maintain a strong market position, it is essential to identify and regularly monitor your competition. This...
A glimpse at HelloInfo in action: Pricing competitive intelligence
Here at HelloInfo, we work hard to support our client needs. This week we are looking at work we have done in the Financial Services sector. Client and product names have been anonymized for competitive privacy purposes. As a global leader in Financial Technology...
Say Hello to Kyla!
We are thrilled to announce a new addition to our team at HelloInfo! Please join us in welcoming Kyla, a seasoned market and competitive intelligence professional with 7 years of experience, who is joining us as a Consultant. Kyla brings extensive expertise in...
HelloInfo’s Enterprise-sized perspective on diversity
If you’ve been following along with our success at HelloInfo, you have surely seen us tout the fact that we are proudly women-owned. As a certified member of WBE Canada, we have been attending events and writing extensively about how important it is for corporations...
Defining the Boundaries of Market Intelligence & Competitive Intelligence
“So, what do you for living?” asked my dentist at my latest checkup, while removing his inspection mirror from my mouth to allow me to answer. “I am a consultant specializing in market and competitive intelligence” I answered proudly. “Oh, so you are a market...
What is the role of social media in competitive intelligence?
Here at HelloInfo we’ve had an ongoing debate on how much we can learn from competitor social media channels. Most of us have been in the competitive intelligence (CI) space for a decade or more, and have seen the social media monitoring hype cycle play out. Today we...
Using AlphaSense as a key tool for Competitive Intelligence
Here at HelloInfo, we pride ourselves on our research techniques. Many of us have a background in Library and Information Science and are experts in obtaining insights via primary and secondary research methodologies. While there are many tools we deploy in our...
A day in the life of an Analyst at HelloInfo
Chances are, you know an Analyst, have met one, or have noticed one talking on television, being interviewed in newspapers, or authoring articles in industry sources online. Individuals can be Business Analysts, Systems Analysts, Data Analysts, Financial Analysts,...
Level up your SWOT – consider TOWS instead!
Whether you are a small start-up or a corporate enterprise, strategic research and intelligence can support your company in maintaining market competitiveness and reaching long-term objectives. There are several intuitive frameworks that are useful to support your...
How to implement a Blue Ocean Strategy
When competition in a market is fierce, it can be difficult to differentiate your company. When this happens, companies often consider tweaking their products and/or establishing new markets in an attempt to create new demand and open up opportunities. This strategy...
Using Porter’s Five Forces in strategy development
When surveying an industry, it can be difficult to understand where to start, and what to focus on. The Porter’s Five Forces framework is a useful macro framework that can be used to develop corporate strategy within an industry. This framework helps companies...
Word clouds: The great debate
Doing a quick Google search on the topic of word clouds results in some very negative blog posts such as “Word Clouds are Lame,” “Why Word Clouds Harm Insights,” and “The Problem with Word Clouds.” This negativity is absolutely warranted – word clouds are very limited...