Chances are, you know an Analyst, have met one, or have noticed one talking on television, being interviewed in newspapers, or authoring articles in industry sources online. Individuals can be Business Analysts, Systems Analysts, Data Analysts, Financial Analysts,...
Whether you are a small start-up or a corporate enterprise, strategic research and intelligence can support your company in maintaining market competitiveness and reaching long-term objectives. There are several intuitive frameworks that are useful to support your...
When competition in a market is fierce, it can be difficult to differentiate your company. When this happens, companies often consider tweaking their products and/or establishing new markets in an attempt to create new demand and open up opportunities. This strategy...
When surveying an industry, it can be difficult to understand where to start, and what to focus on. The Porter’s Five Forces framework is a useful macro framework that can be used to develop corporate strategy within an industry. This framework helps companies...
Doing a quick Google search on the topic of word clouds results in some very negative blog posts such as “Word Clouds are Lame,” “Why Word Clouds Harm Insights,” and “The Problem with Word Clouds.” This negativity is absolutely warranted – word clouds are very limited...
How should we plan for the future? In which country should we invest? Which country poses the highest risk to our business? These are only some of the questions that a PESTEL analysis framework can answer. Related closely to a PEST analysis or a STEEP analysis, the...
Competitive Intelligence (CI) is a company’s tool to gain insight into a competitor’s strategy, product, priorities, strengths, and weaknesses. However, CI can also be used by competitors on your own company to allow them to compete more effectively. Defending against...
Which opportunity should we prioritize? Which threat poses the greatest risk? What path should we pursue to provide the highest impact? These are the types of questions that are often answered by a Strategic Quadrant. Also commonly known as a “Competitive Matrix,” an...
When launching HelloInfo, founders Tanya Humphrey and Nicolle McKinnon had several key foundational values they wanted to build the business on. One of these was clear – they wanted to create an organization that brings together a myriad of voices, backgrounds, and...
Most businesses set goals to grow revenues, increase quality, decrease costs, and turn a profit. One of the ways companies achieve these goals is to measure the quality and performance of their products. Sounds like a solid approach, right? Not quite. These...