HI: Spotlight

Our blog shines a spotlight on different topics of interest to our community, including how we approach questions from clients, research tips and tricks, celebrating HelloInfo milestones, and more!

PESTEL Analysis for strategic planning

How should we plan for the future? In which country should we invest? Which country poses the highest risk to our business? These are only some of the questions that a PESTEL analysis framework can answer. Related closely to a PEST analysis or a STEEP analysis, the...

Who are my competitors’ customers?

Understanding who your competitor’s top accounts are is a key best practice to sales enablement and sales competitiveness.

How do I ensure I am conducting ethical competitive intelligence?

Competitive intelligence (CI) is the systematic collection and analysis of information on an enterprise’s marketplace from a wide variety of sources, to aid an organization in making informed choices for their future. According to Gartner, “CI business goals may be...
Using heat maps for qualitative data visualization

Using heat maps for qualitative data visualization

Many professionals, including engineers, doctors, marketers, and researchers, utilize heat maps to visualize data sets and turn them into comprehensive, actionable takeaways. As part of our series on qualitative data visualization, dive in with us as we explore this...

Using Venn diagrams for qualitative data visualization

Using Venn diagrams for qualitative data visualization

Presenting data in a comprehensive and compelling way to your audience is a key skill for intelligence professionals. While many clear rules exist for quantitative data analysis, data visualization for qualitative data sets takes more effort and thought to execute...

Sources for competitive intelligence research

Sources for competitive intelligence research

In the Information Age, it is easy to be overwhelmed by the vast quantity of data at your fingertips. The proliferation of open-source information has further contributed to this issue. For anyone conducting research for competitive intelligence this can cause both...

Structured Analytical Techniques (SATs)

Structured Analytical Techniques (SATs)

Structured Analytical Techniques (SATs) are necessary methods for analysts to create better insights that combat inherent biases. The RAND Corporation describes SATs as “methods of organizing and stimulating thinking about intelligence. ” The added rigor and structure...

Compete more effectively in a crowded market

Compete more effectively in a crowded market

“How can I stand out from competitors with a similar product?” is a recurring question for businesses of all sizes as they look to compete more effectively. A new company will want to have a strong impression on its potential buyers, and not blend in with existing...

Say Hello to Matthew!

Say Hello to Matthew!

HelloInfo is proud and excited to announce that we have a new team member joining us! Matthew is a new graduate with a B.A. In History and an M.A. in Intelligence and Security Studies. He has experience researching, analyzing, and writing...

Say Hello to Miya!

Say Hello to Miya!

HelloInfo is proud and excited to announce that we have a new team member joining us! Miya has over 3 years of experience in the both the public and private sectors, conducting research, analyzing policy and leading research teams. Miya is...

Thank you to our co-op student, Rachael MacIntosh-Douglas

Thank you to our co-op student, Rachael MacIntosh-Douglas

HelloInfo is committed to providing learning opportunities for students and others looking to enter the workforce. For the fall school term (September – December) we had a co-op student join our team. We enjoyed having Rachael on our team and appreciate her...

Fun and inspiration at the 2021 WBE Conference

Fun and inspiration at the 2021 WBE Conference

Did you know that less than 5% of corporate and government contracts are awarded to women-owned businesses? This past week, the core HelloInfo team was fortunate to attend and exhibit at the 2021 Women Business Enterprises (WBE) Conference, aptly titled Moving Forward...

The importance of competitor analysis

The importance of competitor analysis

Unless you can say confidently that you know your competitor's next move, and how they may react to your strategic decisions, you should be conducting competitor analysis. Competitor analysis is when an organization identifies their key competitors and assesses their...

How is my competitor pricing their product or service?

How is my competitor pricing their product or service?

“Sorry, you’re way out of our budget for this year,” says one prospect. “Your competitor is WAY cheaper” says another. “They threw in a year of free customer support!” says a third. Again and again, your company loses potential sales over pricing. How is it even...