We are industry-agnostic
HelloInfo is focused on applying its methodological expertise in research design and analytical frameworks across industries. When relevant, we partner with industry experts to leverage sector-specific knowledge.
Previous work examples
Market attractiveness for a food and beverage manufacturer
The strategy team of a manufacturer of flavors and ingredients was looking to expand its beverage technology capabilities globally.
The project: A Market Attractiveness Assessment, analyzing the market size, competitive landscape, growth potential, and drivers/barriers to entry.
The outcome: The company knew which countries were best suited to enter with new technologies, across hot, alcoholic, and nutritional beverage types.
Competitive benchmarking study for a leading tech company
The user experience (UX) team of a major multinational technology company looked to further develop one of its flagship products and to plan a mid-term product roadmap.
The project: A Competitive Benchmarking Study, conducting in-depth primary research interviews with customers and users, as well as analyzing product trends, competitor capabilities, and competitor development roadmaps.
The outcome: This company was able to determine table stakes features to prioritize for development and was able to understand which innovations to develop for the future.
Pricing study for an engine manufacturer
The sales team of a leading manufacturer of heavy-duty engines sought to understand why it was losing business to competitors when engines reached their end of life and needed to be rebuilt.
The project: A Global Pricing Study in 13 countries, interviewing competitors and rebuild purchase decision makers to understand competitor price points, packaging, and differentiated offers being made to woo their customers
The outcome: This company successfully adjusted its regional strategies to protect and grow its business.
Acquisition due diligence for a Fortune 100 company
A Fortune 100 company needed to ensure it understood all pertinent information on a potential acquisition target before moving forward.
The project: An extensive Due Diligence Study on the acquisition target, which involved comprehensive secondary research and primary research interviews with current and former members of the target and its competitors.
The outcome: The client decided not to acquire the company and saved hundreds of millions of dollars.
Customer services best practices study for a telecom company
A national telecommunications conglomerate was looking to make big-scale changes to its customer services processes and systems, in order to better serve its wide network of customers.
The project: A comprehensive Best Practices Study, conducting in-depth interviews with competitors to understand what technologies, processes, and procedures were and were not supporting their successes with customers. This study was supplemented by select client “key account” interviews, to understand what these stakeholders felt was working best in their relationship with the company.
The outcome: This company was able to make significant technology investments and changes to processes with increased confidence.