We are industry-agnostic
HelloInfo is focused on applying its methodological expertise in research design and analytical frameworks across industries. When relevant, we partner with industry experts to leverage sector-specific knowledge.
Pharmaceuticals & Healthcare
Pharmaceutical intelligence takes a special touch and is one of HelloInfo’s strengths. Covering competitors, KOLs, conferences, and more, we can support with insights for marketing, sales, and business development/strategy teams.
Financial Services
From large incumbents to start-up disruptors, and across the financial services ecosystem and value chain, HelloInfo helps companies across all sub-sectors navigate this ever-changing landscape.
Technology
After years of unprecedented growth, software and hardware clients look to maintain their market position and better serve end customers. HelloInfo has extensive experience across consumer and enterprise tech solutions.
Manufacturing
Manufacturing companies are being called on to provide innovative products and services in a technologically-driven and cost-efficient manner. Clients turn to HelloInfo to better understand their markets, customers, and competitors.
Food & Beverage
Factors such as labor shortages, the COVID-19 pandemic and digitalization are having an impact on foodservice players. HelloInfo partners with companies in this segment to help them recover, pivot, or position them for growth.
Private Equity
Increase confidence and reduce risk in the due diligence process, using HelloInfo’s support. We help clients to select the right opportunities and avoid surprises, while maintaining necessary confidentiality.
Consumer Products
Consumer Product companies face unprecedented disruption, with channel shifts, loss of scale advantages, technology innovation, and increased pressure to make an impact with social purpose.
Telecom
Prioritizing customer relationships, 5G infrastructure, IoT, and retaining market share are at the top of telecom clients’ minds when they engage with HelloInfo on a project.
Logistics
Companies in logistics need support navigating changing consumer trends, growth of the gig economy, and macro impacts such as the pandemic or serious weather-related events.
Previous work examples
Market attractiveness for a food and beverage manufacturer
The strategy team of a manufacturer of flavors and ingredients was looking to expand its beverage technology capabilities globally.
The project: A Market Attractiveness Assessment, analyzing the market size, competitive landscape, growth potential, and drivers/barriers to entry.
The outcome: The company knew which countries were best suited to enter with new technologies, across hot, alcoholic, and nutritional beverage types.
Competitive benchmarking study for a leading tech company
The user experience (UX) team of a major multinational technology company looked to further develop one of its flagship products and to plan a mid-term product roadmap.
The project: A Competitive Benchmarking Study, conducting in-depth primary research interviews with customers and users, as well as analyzing product trends, competitor capabilities, and competitor development roadmaps.
The outcome: This company was able to determine table stakes features to prioritize for development and was able to understand which innovations to develop for the future.
Pricing study for an engine manufacturer
The sales team of a leading manufacturer of heavy-duty engines sought to understand why it was losing business to competitors when engines reached their end of life and needed to be rebuilt.
The project: A Global Pricing Study in 13 countries, interviewing competitors and rebuild purchase decision makers to understand competitor price points, packaging, and differentiated offers being made to woo their customers
The outcome: This company successfully adjusted its regional strategies to protect and grow its business.
Acquisition due diligence for a Fortune 100 company
A Fortune 100 company needed to ensure it understood all pertinent information on a potential acquisition target before moving forward.
The project: An extensive Due Diligence Study on the acquisition target, which involved comprehensive secondary research and primary research interviews with current and former members of the target and its competitors.
The outcome: The client decided not to acquire the company and saved hundreds of millions of dollars.
Customer services best practices study for a telecom company
A national telecommunications conglomerate was looking to make big-scale changes to its customer services processes and systems, in order to better serve its wide network of customers.
The project: A comprehensive Best Practices Study, conducting in-depth interviews with competitors to understand what technologies, processes, and procedures were and were not supporting their successes with customers. This study was supplemented by select client “key account” interviews, to understand what these stakeholders felt was working best in their relationship with the company.
The outcome: This company was able to make significant technology investments and changes to processes with increased confidence.