Approachable answers to complex questions

HelloInfo is a leading provider of insights on your competitors, customers, and markets. 

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How We Work

Whether you need a comprehensive deep dive on a strategic topic, or are simply looking for answers to a handful of tactical questions, HelloInfo can help. The sky is the limit.

Our approach

Utilizing a full suite of research and analysis methodologies, HelloInfo can answer any question your company has about its customers, competitors, and markets. We collaborate with you in project design and implementation, giving you full control over the process and ensuring that the output provides actionable value.

Our output

Everything we produce is customized for you. Our deliverables span timely snapshots to solve immediate tactical needs, to long-form, in-depth project deliverables with multiple assets used for strategic decision making. Do you need a complete 360 degree view of your market and competitive landscape? Or are you looking for two slides to inform your C-Suite? What about alternative delivery formats such as videos, podcasts, or presentations to executives? HelloInfo designs deliverables to suit your specific needs and audience.

Our clients

We work with companies of all sizes, from start-ups to multinationals, and across all industries. Whether your team sits in strategy, product development, competitive intelligence, sales, marketing, UX, or executive leadership, if you have a research need, we can support.

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Why Choose HelloInfo?

We offer the frameworks, experience, and skills of the major consulting firms, with a boutique approach.
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Thousands of successful projects completed
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Customized, collaborative working model
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Local research capabilities around the world 
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Projects managed by seasoned intelligence professionals
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Consistently high feedback from clients
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Ongoing post-project support included in all engagements
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Able to work within your budget or timeline
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Custom deliverables for different stakeholder audiences
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Projects result in quantifiable ROI for clients
Our Methodologies

"Thanks so much for the quick turnaround on the report, it looks great and insights are so helpful. The team has really loved the findings and how you've displayed them."

"The competitor insights gleaned in Q1 were amazing timing and provided great comfort that soft volumes is a market trend and not only our trend. Our execs were really impressed that you were able to speak with leadership to get such specific insights."

"I ♥ working with pros like y’all. Thanks for the presentation!"

"Thanks for running a great session! I thought the time was used very well and everyone got value from it. Tons of great insights packed into 90 mins."

"This research takes us light years ahead of where we were last year."

"This research is phenomenal. Truly exactly what I was hoping for. This is a really seminal piece of work and far eclipses what I had hoped to accomplish when we had set off on this together. You are fantastic and I could not be more pleased with this deliverable."

"Cheers to this awesome work. Truly a momentous piece and I am incredibly pleased with it!"

"This research looks really impressingly good!"

"You were such a great asset to those workshops – thank you for prioritizing them and for your contributions! It was fantastic to work with you all summer on this work."

"The resulting analysis and final presentation went well. Thank you so much for your excellent work! We really appreciated that you were able to join the synthesis workshop. Your perspective was very useful and appreciated."

"It was great working with you! I hope we have the opportunity to do so again soon."

"The HelloInfo team picked up on our industry very quickly and could relate and understand our customer challenges."

"This research looks very solid and will help the team immensely."

"The larger product and strategy teams have expressed interest in seeing your deliverable – the audience continues to grow!"

"Moderation of interviews was thorough and thoughtful. The research report was clear and concise while also telling a good story and providing quality recommendations for action."

"Communication from HelloInfo was wonderful. The team provided incredible counsel on the project plan and recruitment strategy (which was quite complex)."

Tanya and Nicolle, competitive intelligence experts, looking at the camera

Experience Matters

The HelloInfo team consists of industry-seasoned research experts and project managers who have executed hundreds of global strategic engagements. Working with us gives you an immediate advantage in today’s disruptive landscape.

The company was founded by Tanya Humphrey and Nicolle McKinnon who saw a need for a creative approach to actionable insights, without having to wade through drawn-out timelines, recommendations from inexperienced consultants, unexpected costs, and inconclusive results.

Our mission is to answer client questions in an approachable way – your experience with HelloInfo will always be easy and pleasant to navigate.

Meet HelloInfo
Tanya and Nicolle, competitive intelligence experts, looking at the camera

Analytical newsletter for pharmacy consumer insights

The Consumer Insights Team at an online pharmacy player approached HelloInfo with the question, “How can I keep my team informed of competitor and market developments?”

To support our client on this initiative, HelloInfo produces a monthly analytical newsletter. HelloInfo monitors the client’s competitors, industry developments, regulatory landscape, and consumer trends, to gather the most relevant and impactful developments that might affect the client’s strategic pillars.

The HelloInfo team writes captivating one-page stories summarizing this research, and develops data visualizations and key takeaways to engage and inform the client’s entire Marketing Team.

Quantitative survey for software customer retention

The Product Strategy Team of a leading software developed for architecture, engineering and construction asked HelloInfo “What customers are we most at risk of losing to the competition, and how can we mitigate that risk?”

To answer this question, HelloInfo ran a multi-methodology study, with the first part diving deep into competitive offerings, sales strategies, differentiators, and product roadmaps. The second part of this study was a survey of hundreds of current, former, and prospective client customers to understand their purchase drivers, product features sought, other products used, and perspectives on competitive offerings.

As a result of this study, HelloInfo’s client used these insights to bolster its own product roadmap, its product sales models, and customer retention strategies.

Market analysis for wholesale grocery distribution strategy

The Strategy Team at a key player in the US grocery distribution landscape asked HelloInfo, “What do the grocery supply chains in the cruise industry and The Caribbean look like?”

To support our client, HelloInfo conducted in-depth secondary research on regional and industry trends, key players, competitive dynamics, supply chain dynamics, and key successes and failures evident in the region.

Insights were prepared as an in-depth PowerPoint deliverable, insightfully answering our client’s questions. HelloInfo also provided Key Considerations and Recommendations for our client as it considers a strategic path forward in the cruise industry and The Caribbean.

IT decision-making buyer journey for FinTech software

The Product Development and Marketing Teams of a global FinTech software developer asked HelloInfo: “How should we build our product and market it in a way that effectively meets customer needs?”

To answer this important question, HelloInfo conducted 46 interviews with retail merchant ITDMs to support our software client’s deep understanding of its customers.

Insights delivered included buyer personas, a detailed understanding of the purchase journey and decision stage gates, competitive insights, and budgetary allotments.

Best practice benchmarking for car wash memberships

The US car wash industry is rapidly consolidating. In this benchmarking study, the CMO of a key car wash player asked HelloInfo, “What best practices should we deploy in our membership program?”

HelloInfo conducted deep secondary research on companies offering globally revered membership programs, including Netflix, Peloton, Costco, and Planet Fitness. This research supported HelloInfo’s client in understanding optimal membership models, pricing structures, assessment metrics, and methods used to attract, retain, and actively save members.

As a result, HelloInfo’s client was able to validate their existing approach to membership, and strategically plan the future of their program.

Customer personas for film and entertainment software

The Product Management and User Experience Teams of a multinational B2B film and entertainment technology company asked HelloInfo: “How do our users differ across our various products, and how should we develop our products further to serve them?”

To approach these questions, HelloInfo conducted 15 in-depth interviews with users of our client’s software products, to understand how they currently use the products, including their delighters, their blockers, and overarching needs. Interviews also uncovered what each interviewee would like to experience with their “ideal” software.

Insights delivered to the client not only provided a detailed understanding of its customers’ existing use and perceptions of the products, but also provided in-depth details about what should be prioritized on its product development roadmap.

Competitive battlecards for software sales enablement

The Enterprise Sales Team of a goal-setting and OKR software company wanted to know “How can we better compete against other market players, and increase our adoption?”

In this study, HelloInfo conducted in-depth secondary research on three target competitors, to understand their product values, positioning, strategy, core features, pricing, and professional services offering.

Insights were formulated into competitive snapshots, or “battlecards,” which client sales professionals now use when facing competitive sales situations. Battlecards include data on the competitors, in addition to outlining competitive strengths, weaknesses, and suggestions for handling sales prospect objections.

Example Engagements

Our team has completed thousands of projects across many industry areas. Below are some recent examples.

Quantitative survey for software customer retention

The Product Strategy Team of a leading software developed for architecture, engineering and construction asked HelloInfo “What customers are we most at risk of losing to the competition, and how can we mitigate that risk?”

To answer this question, HelloInfo ran a multi-methodology study, with the first part diving deep into competitive offerings, sales strategies, differentiators, and product roadmaps. The second part of this study was a survey of hundreds of current, former, and prospective client customers to understand their purchase drivers, product features sought, other products used, and perspectives on competitive offerings.

As a result of this study, HelloInfo’s client used these insights to bolster its own product roadmap, its product sales models, and customer retention strategies.

Competitive battlecards for software sales enablement

The Enterprise Sales Team of a goal-setting and OKR software company wanted to know “How can we better compete against other market players, and increase our adoption?”

In this study, HelloInfo conducted in-depth secondary research on three target competitors, to understand their product values, positioning, strategy, core features, pricing, and professional services offering.

Insights were formulated into competitive snapshots, or “battlecards,” which client sales professionals now use when facing competitive sales situations. Battlecards include data on the competitors, in addition to outlining competitive strengths, weaknesses, and suggestions for handling sales prospect objections.

Analytical newsletter for pharmacy consumer insights

The Consumer Insights Team at an online pharmacy player approached HelloInfo with the question, “How can I keep my team informed of competitor and market developments??

To support our client on this initiative, HelloInfo produces a monthly analytical newsletter. HelloInfo monitors the client’s competitors, industry developments, regulatory landscape, and consumer trends, to gather the most relevant and impactful developments that might affect the client’s strategic pillars.

The HelloInfo team writes captivating one-page stories summarizing this research, and develops data visualizations and key takeaways to engage and inform the client’s entire Marketing Team.

Market analysis for wholesale grocery distribution strategy

The Strategy Team at a key player in the US grocery distribution landscape asked HelloInfo, “What do the grocery supply chains in the cruise industry and The Caribbean look like?”

To support our client, HelloInfo conducted in-depth secondary research on regional and industry trends, key players, competitive dynamics, supply chain dynamics, and key successes and failures evident in the region.

Insights were prepared as an in-depth PowerPoint deliverable, insightfully answering our client’s questions. HelloInfo also provided Key Considerations and Recommendations for our client as it considers a strategic path forward in the cruise industry and The Caribbean.

IT decision-making buyer journey for FinTech software

The Product Development and Marketing Teams of a global FinTech software developer asked HelloInfo: “How should we build our product and market it in a way that effectively meets customer needs?”

To answer this important question, HelloInfo conducted 46 interviews with retail merchant ITDMs to support our software client’s deep understanding of its customers.

Insights delivered included buyer personas, a detailed understanding of the purchase journey and decision stage gates, competitive insights, and budgetary allotments.

Best practice benchmarking for car wash memberships

The US car wash industry is rapidly consolidating. In this benchmarking study, the CMO of a key car wash player asked HelloInfo, “What best practices should we deploy in our membership program?”

HelloInfo conducted deep secondary research on companies offering globally revered membership programs, including Netflix, Peloton, Costco, and Planet Fitness. This research supported HelloInfo’s client in understanding optimal membership models, pricing structures, assessment metrics, and methods used to attract, retain, and actively save members.

As a result, HelloInfo’s client was able to validate their existing approach to membership, and strategically plan the future of their program.

Customer personas for film and entertainment software

The Product Management and User Experience Teams of a multinational B2B film and entertainment technology company asked HelloInfo: “How do our users differ across our various products, and how should we develop our products further to serve them?”

To approach these questions, HelloInfo conducted 15 in-depth interviews with users of our client’s software products, to understand how they currently use the products, including their delighters, their blockers, and overarching needs. Interviews also uncovered what each interviewee would like to experience with their “ideal” software.

Insights delivered to the client not only provided a detailed understanding of its customers’ existing use and perceptions of the products, but also provided in-depth details about what should be prioritized on its product development roadmap.